Strategic Marketing Lead for Lending Initiatives

5 days ago


Sydney, New South Wales, Australia Commonwealth Bank of Australia Full time

Embark on a challenging and rewarding role as a Strategic Marketing Lead for Lending Initiatives at the Commonwealth Bank of Australia. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing campaigns that drive business growth and customer engagement.

We are seeking an experienced marketing professional with a proven track record in delivering end-to-end integrated campaign delivery. Your expertise in project management, analytical skills, and strong verbal and written communication skills will enable you to succeed in this role.

The successful candidate will have at least 5 years' experience in a marketing generalist or marketing communications role, ideally within the lending space. Experience in technology and financial services marketing is preferred but not essential. You will also possess commercial acumen, with the ability to track, optimize, and demonstrate ROI/ROMI from campaign metrics.

In this role, you will work closely with cross-functional agile teams to develop and deliver go-to-market plans and customer communications strategies. You will be responsible for ensuring all marketing campaigns support and promote the CommBank brand and reputation, as well as enhance the customer experience.

You will also build robust analysis and reporting of all delivered campaigns and activity to demonstrate marketing contribution back to the business, providing insights for tracking to key business objectives and results, and recommendations for continuous improvement.

The estimated salary for this role is around $120,000 - $150,000 per annum, depending on experience and qualifications. If you're looking for a challenging and rewarding role that offers opportunities for career growth and development, we encourage you to apply.

At the Commonwealth Bank of Australia, we offer a range of benefits including flexible working arrangements, access to training and development programs, and a supportive work environment. We are committed to diversity and inclusion, and welcome applications from candidates from diverse backgrounds.



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