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Senior B2B Tech Content Specialist
2 weeks ago
Seeking a highly skilled B2B tech content specialist to join our team. As a key member of our marketing team, you will be responsible for crafting compelling and high-performing content that drives engagement on LinkedIn.
The ideal candidate will have a strong understanding of enterprise buyer personas and messaging needs, with the ability to simplify complex technical topics for professional audiences. You will work closely with our internal marketing team and subject matter experts to shape our executive presence and drive engagement through consistent and strategic storytelling.
Key Responsibilities:- Develop and implement a content strategy that aligns with our overall marketing objectives.
- Write high-quality, engaging content for our LinkedIn Showcase page, covering themes such as cloud, cybersecurity, AI, 5G, and digital transformation.
- Collaborate with our marketing and content teams to build and maintain a strategic posting calendar.
- Repurpose existing assets, blogs, reports, webinars into LinkedIn-optimized content.
- Monitor performance, analyze engagement, and iterate content based on results and platform trends.
- Proven experience writing LinkedIn content for B2B tech brands.
- Exceptional writing and editing skills with an ability to simplify complex technical topics for professional audiences.
- Demonstrated ability to write with a professional tone, adapt to multiple brand voices, and align content with broader marketing objectives.
- Familiarity with LinkedIn's content format, algorithm, and best practices for engagement.
This is a full-time role requiring a strong work ethic and excellent communication skills. If you are a talented writer with a passion for creating engaging content, we encourage you to apply.
