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Hospitality Marketing Director

1 week ago

Melbourne, Victoria, Australia El Jannah Full time

We're seeking a seasoned Marketing Manager to spearhead our brand strategy, drive customer engagement, and fuel revenue growth across all channels. As a key member of our hospitality team, you'll shape and execute a comprehensive marketing strategy that enhances brand awareness and drives customer acquisition.

Responsibilities
  1. Develop and execute a multi-channel marketing strategy aligned with business objectives.
  2. Define and oversee brand positioning, storytelling, and messaging across all customer touchpoints.
  3. Lead content marketing, including website, social media, PR, and influencer partnerships.
  4. Drive customer acquisition through paid media, SEO, email marketing, and loyalty programs.
  5. Optimise digital campaigns to increase online sales and in-store purchases.
  6. Leverage data analytics and CRM to improve marketing performance and customer engagement.
  7. Develop and manage loyalty programs to drive repeat business and retention.
  8. Build strategic partnerships to expand product distribution in retail and online channels.
  9. Lead and mentor a high-performing marketing team, while effectively managing budgets.
  10. Collaborate with operations, sales, and leadership to align marketing with business goals.
Requirements
  1. 7+ years' experience in marketing, ideally within hospitality, F&B, or related industries.
  2. Proven success in brand strategy, digital campaigns, and data-driven growth initiatives.
  3. Experience driving brand awareness and sales growth, preferably in food & beverage.
  4. Strong analytical mindset, with expertise in data-driven marketing and CRM.
  5. Excellent leadership, communication, and stakeholder management skills.
  6. Proficiency in marketing tools, analytics platforms, and CRM systems.
  7. Passion for hospitality, food culture, customer experience, and brand storytelling.