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Leisure Marketing Manager

2 weeks ago


Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $125,000

The Leisure Marketing team within the Brand, Marketing & Communications function is accountable for driving awareness, engagement, and activation among members across four portfolios.

About the Role
  • Develop a strategic marketing plan across the leisure portfolio, including proposition development, media strategies, local area marketing, communication programs, measurement, and optimization.
  • Lead the delivery of the leisure component of the brand and marketing strategy to support business targets for leisure and the wider enterprise.
  • Champion and be accountable for a comprehensive marketing strategy across the leisure portfolio, including member benefits.
  • Negotiate and influence senior managers in planning and delivery of business and marketing strategies.
  • Model leadership behaviors, coach team members, and manage individual development and performance.

This is an exciting opportunity to develop strong relationships across the business.

Key Requirements
  • Extensive strategic marketing experience in B2C sectors, especially travel and hospitality.
  • Leadership experience in dynamic environments with a track record of delivering results.
  • Excellent presentation, communication, and writing skills.
  • Financial and commercial acumen.
  • Collaborative team player.

We value diversity and inclusion, believing they are key to our success. We welcome applicants who require reasonable adjustments during the recruitment process or in the role.