Data Science Strategist

3 days ago

Sydney, New South Wales, Australia Sigma Resourcing Pty Ltd Full time
Job Description

We are seeking a skilled Data Science Strategist to join our thriving fintech, reporting directly to the Head of Analytics. You will lead the application of data science and modeling within marketing and digital domains to support actionable strategies.

About Us:

Sigma Resourcing Pty Ltd is a dynamic fintech company driving innovation in the financial industry. We are passionate about leveraging data science to create value for our customers and partners.

Your Key Responsibilities:

  • Develop and implement innovative data science projects and strategies.
  • Collaborate with cross-functional teams to drive data solutions and optimize marketing performance.
  • Partner with Marketing & IT to integrate insights and models directly into our digital marketing processes, platforms, and tools.
  • Work with Marketing to optimize acquisition and conversion to key growth and value metrics such as Customer Lifetime Value, CAC, and market share.
  • Identify and customize customer segments to boost engagement and conversion and assist our marketing and digital teams with audience management & activation and journey design.

Requirements:

  • A minimum of 4 years of experience working with large data sets, complex models, and applying them to business problems.
  • 2 years of working with Marketing teams on Above-the-line digital lead acquisition.
  • Advanced proficiency in SQL and Python, including scikit-learn.
  • Experience with digital data sets including Google Analytics, as well as Paid Search & PPC data and platforms such as Google Ads, Bing Ads, Instagram, etc.
  • Solid exposure to Digital Campaign management, including SEM and SEO, campaign creation, ad performance optimization, and what happens after the click.
  • Bachelor's or higher degree in an applied-statistics field (Business, Psychology, Finance/Actuarial, Business Analytics, etc.).
  • A strong documentation ethic with clear & concise business writing skills.
  • Practical experience with campaign bid strategy automation.
  • Exposure to marketing mix, segmentation, and multi-touch attribution models.
  • Visualization skills in PowerBI, Tableau, or similar.
  • AWS Sagemaker and Lambda experience.

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