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Data Analyst
2 months ago
At ANZ, we're harnessing the power of technology and data to drive business growth and improve customer experiences.
About the RoleThe Data Analyst - Customer Insights sits within the Commercial data analytics division, where our mission is to deepen customer engagement by better anticipating and addressing business owner customer needs.
We're a dynamic team that thrives in an agile working environment, where we're constantly learning and growing. Our goal is to build a future where people and communities thrive.
Key Responsibilities- Build data-driven customer contact campaigns that target customer conversations and support business objectives.
- Collaborate with Data Analysts, Data Scientists, Dashboard developers, and Data engineers to serve business requirements and build reliable and relevant marketing campaigns.
- Assist in repointing existing campaigns to new data sources on the back of platform migration projects.
- Innovate and explore new patterns where existing patterns don't suffice via driving and demonstrating Proof of Concept (PoC) / test and learns.
- Consult across the organisation to understand problems and opportunities, focusing on broader impacts and bigger picture.
To grow and be successful in this role, you will ideally bring the following:
- Proven track record of design and build of data-driven customer contact campaigns, including customer profiling, campaign targeting, design, execution, and ongoing performance tracking.
- Prior experience of Campaign Build using Unica tool is a must-have.
- Hands-on experience of working on databases and experience in using programming languages such as SQL/Python/SAS.
- Possess an analytical and inquisitive mindset to continuously improve the level of insight surfaced and develop customer campaign effectiveness visibility and tracking.
- Be a key part of the Campaign team, supporting each other with peer reviews and knowledge sharing.
- Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders.
- Ensure quality lead/insight delivery to channels and customers, focusing on first-time pass rate and throughput metrics.
- Understand the legal, regulatory, and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations.
- Experience and motivation to work in fast-paced agile environment.
- Knowledge on various Unica offerings such as Unica Interact, Unica Journey.
- Experience in analytics for reporting.
At ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career. We're a diverse bunch, and we celebrate the different backgrounds, perspectives, and life experiences of our people. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself.
