Digital Marketing Strategist

1 week ago

Sydney, New South Wales, Australia beBeeConsultant Full time $90,000 - $120,000
AdTech Consultant Job Description

We are seeking a skilled AdTech Consultant to join our Data & Analytics team. The successful candidate will be responsible for providing critical insights and strategic direction for the setup and optimisation of digital advertising campaigns.

The role focuses on delivering actionable insights to external advertisers, ensuring that their campaigns achieve optimal performance and meet business objectives. By providing expert recommendations on campaign structure, optimisation strategies, and performance metrics, the AdTech Consultant will play a crucial role in driving successful marketing outcomes.

Key Responsibilities:

  • Analyse campaign performance data, audience behavior, and market trends to generate detailed reports and actionable insights for external advertisers.
  • Work closely with internal digital sales teams to align campaign strategies with client goals, providing expert guidance on audience targeting, creative optimisation, and performance metrics.
  • Regularly engage with external advertisers, presenting insights, reports, and optimisation recommendations to improve campaign performance and maximise ROI.
  • Proactively identify opportunities for campaign improvement, including refining targeting, adjusting bidding strategies, and enhancing creative execution based on data analysis.
  • Act as a bridge between the Data and Analytics team and the sales teams, ensuring insights are effectively translated into strategic decisions that drive campaign success.

Requirements:

  • Experience in Digital Audio and Media Platforms: Proven background in working with digital audio platforms, radio, podcasting, or music streaming services, including familiarity with content management and audience engagement strategies.
  • Data Analytics and Audience Targeting: Strong experience in using data analytics to identify audience segments and provide insights for targeted advertising campaigns, with a focus on audio-based content.
  • Stakeholder Engagement and Communication: Demonstrated ability to work with internal teams, such as sales, and external advertisers, ensuring effective communication of insights, campaign performance, and strategies.

What We Offer:

  • A dynamic and supportive work environment that encourages collaboration and creativity.
  • Opportunities for growth and professional development.
  • A competitive salary package and benefits.
  • A flexible and hybrid working environment that balances work and home life.

Our Values:

  • **We're Better Together**: We believe that together, we can achieve great things.
  • **People are our Power**: We value our people and strive to create an inclusive and supportive work environment.
  • **Always Curious**: We encourage curiosity and a love of learning in all aspects of our work.
  • **We Push Doors Open**: We strive to push boundaries and challenge ourselves to achieve excellence.
  • **Be Genuine**: We value authenticity and transparency in all our interactions.

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