Building Brands

6 days ago


Sydney, New South Wales, Australia beBeeMarketing Full time $110,000 - $140,000
Brand Development Specialist

As a key member of our team, you will play a vital role in shaping and growing our brand in the Australian market. Working closely with a small, passionate team, you'll help plan and execute brand campaigns, build strong customer connections, and bring our brand strategy to life in innovative ways.

This role is based in Chippendale and reports directly to the Associate Director of Brand for Meal Kits ANZ. You will lead the development, execution, and optimization of HelloFresh AU brand plans, manage end-to-end campaign production, and integrate brand campaigns with digital marketing activity to maximize performance through A/B testing and optimization.

  • Lead the development, execution, and optimization of HelloFresh AU brand plans.
  • Manage end-to-end campaign production, collaborating with creative, media, and internal teams to deliver high-quality, insight-led campaigns on time.
  • Integrate brand campaigns with digital marketing activity (SEO, paid social, influencer, native) to maximize performance through A/B testing and optimization. Partner with Product, Growth, and CRM teams to develop effective, customer-focused campaigns that drive brand consideration and trial.
  • Oversee media agency relationships, ensuring efficient channel planning aligned to brand and commercial objectives.
  • Lead post-campaign reviews, using insights and data to optimize future activity and inform campaign hypotheses.
  • Manage brand content development and content calendar integration with local and global Creative and Marketing teams.


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