Luxury Fashion Communications Executive

2 days ago

Melbourne, Victoria, Australia Dolce & Gabbana Full time

About Dolce&Gabbana

Dolce&Gabbana is a world-renowned luxury fashion brand that embodies Italian style and glamour. We are seeking an experienced PR & Communications Executive to join our team in Australia, focusing on implementing our public relations and communication strategy for the region.

In this role, you will work closely with our global and regional teams to align local strategies with our overarching communication objectives. You will be responsible for building relationships with key media outlets, industry figures, and internal stakeholders, ensuring cohesive and impactful brand messaging across all media channels.

You will oversee press relations and media placements across women's and men's ready-to-wear, accessories, with additional categories to follow. This includes managing media partnerships, coordinating press events and product launches internally and externally, and collaborating with global and regional teams to ensure cohesive messaging.

Responsibilities and Requirements

  • Develop and implement annual PR plans that cover both global requirements and local market needs.
  • Build and maintain strong relationships with key press publications across long-lead and short-lead, mainstream media, trade, online, and blogs to maximize media lineage opportunities.
  • Work closely with Head Office Line Managers to identify suitable industry figures as part of the brand community strategy and develop long-term relationships.
  • Maintain a deep understanding of all internal communications strategies, tools, and systems to ensure alignment with overall brand messaging.
  • Drive internal and external communications with sensitivity and full alignment with brand image.
  • Stay up-to-date with competitor activities and market insights.
  • Manage PR agencies effectively for all related activities and activations.
  • Support high-profile eventing and associated activities as required.

Key Qualifications

  • A minimum of 5 years' experience in PR/Communications, preferably in the luxury retail sector.
  • Tertiary degree in Marketing, PR & Communications, or a related discipline.
  • Proficient experience in PR and media relations and managing press relationships.
  • Excellent verbal and written communication skills, ability to craft compelling communications aligned with global and regional communication objectives.
  • Strong content writing and editorial skills for press releases, media kits, speeches, and brand storytelling.
  • Event planning and execution expertise, organizing seamless media and client events, product launches, press previews, and activations.
  • Ability to handle sensitive PR issues and protect brand image at all times.
  • Experience collaborating with brand ambassadors and key industry figures.
  • Understanding of digital PR strategies, including partnerships with online media, bloggers, and social platforms.
  • Ability to plan and execute PR campaigns within budget while tracking ROI and performance metrics.
  • Collaboration and cross-functional coordination working seamlessly with internal teams and global HQ to ensure cohesive messaging.
  • Market awareness and trend analysis – knowledge of luxury fashion, jewelry, and accessories markets, with the ability to leverage industry trends in PR strategies.

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