Senior Brand Ambassador

1 week ago

Sydney, New South Wales, Australia beBeeLeadership Full time $153,750 - $183,500
Senior Brand Leadership Opportunity

This role is a key contributor to the development and execution of brand strategies across all touchpoints, working closely with cross-functional teams to ensure our brands are effectively positioned in the marketplace to drive growth. The Senior Brand Manager will be responsible for managing P&L, optimizing marketing spend, and ensuring the execution of strategic brand plans to elevate the brand's premium positioning.

  • Drive Business Results: Lead P&L management and optimization to deliver brand growth. Establish activity KPIs and work with cross-functional teams to analyze marketing mix and resource allocation.
  • Brand Strategy & Planning: Develop and implement ambitious brand plans grounded in consumer insights, with a focus on expanding brand penetration. Lead strategic business planning to achieve growth targets, collaborating with internal and external teams to execute plans.
  • Marketing & A&P Management: Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio. Implement post-evaluations of brand-led spend and marketing activities to improve future campaigns.
  • Brand Campaigns & Activation: Lead the development and implementation of key brand campaigns. Work with marketing and trade teams to adapt campaigns for various channels and customer needs, ensuring KPIs and resources are aligned.
  • People Development: Lead and mentor a direct report, fostering a culture of creativity and insightfulness. Support the development of next-generation marketing leaders.
  • Collaboration: Work with internal and external stakeholders, including the global brand team, IMC, and customer marketing teams, to create and execute integrated campaigns that elevate brand presence.
Requirements
  • A minimum of 6 years of marketing experience, with a proven track record of delivering brand growth in a competitive market.
  • Strong commercial acumen and experience managing a P&L.
  • Experience leading cross-functional teams and managing multiple agencies to deliver integrated marketing campaigns.
  • Expertise in brand strategy and execution, including experience with premium products, consumer insights, and RTD.
  • Strong project management skills with the ability to lead multiple initiatives simultaneously.
  • Excellent communication and leadership skills, with the ability to inspire and motivate teams.
  • Experience within the spirits or beverage alcohol industry is highly desirable, but not essential.
Benefits

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. We offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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