Visionary Experience Leader

6 days ago

Melbourne, Victoria, Australia beBeeExperience Full time $120,000 - $180,000

Imagine shaping the future of beauty experiences that captivate, engage and inspire customers worldwide.

This visionary role is all about creating a seamless fusion of strategic insight, creative disruption and cultural relevance to deliver world-class brand experiences.

The Head of Brand Experience plays a pivotal role in driving business growth by elevating brand awareness, deepening customer connections and fuelling acquisition through experiential marketing.

Reporting directly to the Chief Marketing Officer, you will lead a high-performing team responsible for designing, planning and executing large-scale campaigns, activations, events and internal culture moments.

With a relentless focus on creativity, community and storytelling, this role champions innovation, cross-functional collaboration and consistency in every experience.

Responsibilities:

  • Define and deliver a comprehensive brand experience strategy aligned to commercial, marketing and customer goals
  • Lead the design and execution of large-scale consumer, corporate and cultural events from festivals and retail openings to industry and internal culture moments
  • Create best-in-class experiences integrating seamlessly across physical, digital and social platforms including influencer, CRM and media activations
  • Champion creativity, storytelling and cultural relevance leveraging global trends, customer insights and emerging technologies
  • Build, coach and inspire a high-performing team fostering collaboration, innovation and excellence across every project
  • Partner closely with senior leadership and cross-functional teams to bring bold, ownable ideas to life
  • Manage resources with commercial discipline ensuring every event delivers measurable business impact, brand love and ROI
  • Represent the organization internally and externally with confidence, passion and vision shaping our reputation as a cultural and experiential leader

Requirements:

  • Proven commercial acumen and extensive experience delivering large-scale, multi-channel brand experiences
  • Ability to balance insights, trends and customer behaviour with strategic foresight
  • Strong experience leading cross-functional teams and managing external agencies
  • Skilled in integrating digital, social and physical experiences to maximise reach and engagement
  • Proven ability to work closely with senior leadership and C-suite stakeholders providing strategic recommendations
  • Deep knowledge of industry trends, competitor activity and global experiential best practices
  • Exceptional strategic thinking and creativity underpinned by a strong understanding of consumer behaviour, brand positioning and cultural trends

Benefits:

  • Professional development programs and digitised learning offerings
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to bonus and incentive programs
  • Quarterly product allowance and up to 40% discount on company products subject to policy

Life at MECCA Brands is built around our core values of being solutions-focused, innovative, collaborative and adaptable. We also believe in celebrating, surprising and delighting our team members along the way.

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