Digital Campaign Coordinator

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalCampaign Full time $96,000 - $118,000

Job Title: Digital Campaign Coordinator

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This role involves coordinating digital campaigns across various media touchpoints. The ideal candidate will have experience in managing end-to-end campaigns, with a strong understanding of shopper path-to-purchase, media landscapes, and consumer behavior.

The successful applicant will be responsible for translating briefs into system-ready bookings, following content approval and delivery processes, and planning and delivering across media touchpoints with timely inventory availability.

Key skills and qualifications include:

  • 2+ years' experience in Retail Media (retailer or brand side); OR 4+ years in a marketing coordinator/ad coordinator role managing end-to-end campaigns.
  • Comfortable in an administrative role, spending a lot of time in an operating platform.
  • Understanding of shopper path-to-purchase, media landscapes, and consumer behavior.
  • Positive, can-do attitude, with a passion for digital and retail media.

Benefits include the opportunity to work with a dynamic team, develop your skills and knowledge, and contribute to the success of the organization.

Responsibilities:

  • Translating briefs into system-ready bookings.
  • FOLLOWING CONTENT APPROVAL AND DELIVERY PROCESSES.
  • Planning and delivering across media touchpoints with timely inventory availability.
  • Applying a continuous improvement approach to processes, addressing pain points and sharing best practices across the team.
  • Partnering with internal stakeholders to identify potential new inventory opportunities.
  • Providing training and support to clients on self-service platforms.
  • Maintaining relationships with third-party partners.

Requirements:

  • Strong interpersonal skills, with the ability to build and manage cross-functional relationships.
  • Tertiary qualifications in Marketing, Business, Commerce or Advertising.

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