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Marketing Solutions Architect
2 weeks ago
We're seeking a Senior Product Marketing Manager to drive the development and execution of go-to-market strategies for our B2B solutions. As a key member of our product marketing team, you will be responsible for creating compelling narratives that speak to different customer segments and crafting stories that resonate with target audiences.
Key Responsibilities:
- Develop segment-specific messaging and positioning for solutions that align with our overarching value proposition.
- Create end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans.
- Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions.
Requirements:
- 5+ years of experience in product marketing or solutions marketing.
- Demonstrated success in developing and executing GTM strategies for B2B SaaS products.
- Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience.
- Ability to build strong cross-functional relationships with stakeholders.
