Chief Brand Evolution Officer

5 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Job Opportunity

We are seeking a highly skilled Marketing and Communications Professional to lead our brand evolution through innovative marketing strategies.

This role involves developing and implementing integrated marketing campaigns that enhance brand awareness, social engagement, and partnerships.

The Role:
  • Develop seasonal brand marketing strategies and campaign calendars.
  • Lead the planning and execution of PR, social media, influencer, and content strategies.
  • Drive social engagement, grow influencer partnerships, and stay up-to-date with emerging trends.
  • Collaborate with internal stakeholders and external agencies to deliver on-brand campaigns.
  • Oversee media relationships, PR initiatives, product launches, and industry events.
  • Partner with concession and retail partners to build joint marketing plans.
  • Analyse campaign results and report on marketing effectiveness, social performance, and competitor activity.
  • Lead and motivate a small team to deliver outstanding results.
Requirements:
  • Tertiary qualification in Marketing or related field.
  • Proven experience in brand strategy, PR, social media, and campaign management.
  • Creative and commercial mindset with a track record of delivering impactful campaigns.
  • Strong leadership skills with ability to mentor and motivate a team.
  • Excellent written and verbal communication skills.
  • Able to build strong relationships across all levels.
  • Insight into national and international retail, fashion, and marketing trends.
About Us

We exist to ensure that every brand experience is perfectly designed and beautifully connected, putting the customer at the heart of everything we do.

Why Join Our Team?
  • Generous discounts across all brands.
  • Opportunity to work for a uniquely Australian Retail Group with a global vision.
  • Supportive team culture and environment.
  • Employee Referral Program.
  • Health and Wellness initiatives.
  • Brandbank Day - An additional day's leave to use however you like.
  • You & Your Mate - Bring your furry friend to work.
  • Pantry Perks - Free breakfast and snacks available on-site.
  • End-of-Trip Facilities - Including bike stands, showers, and ironing boards.

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