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Marketing Manager, Offline Media, Consumer Growth Expert
1 month ago
About the Role
We're seeking a seasoned consumer growth marketer to join our expanding team at DoorDash Technologies Australia Pty Ltd. As a Marketing Manager, Offline Media, Consumer Growth Expert, you'll be responsible for driving mass awareness and reach across offline marketing channels, including Traditional, Streaming, and Print.
Key Responsibilities
- Manage multi-million dollar monthly offline budgets across various channels, optimizing media buying to hit aggressive growth targets in a cost-effective manner.
- Work closely with agencies to recommend and test new channels, identifying incremental audiences and inventory for accelerating growth.
- Lead iterative improvement of offline planning processes, stewarding the measurement roadmap to optimize A/B creative testing, launch brand campaigns, and optimize marketing media mix.
- Execute print channel end-to-end, including brief development, promo sizing, A/B creative testing, and testing of new vendor or placement opportunities.
- Establish channel forecasts and budget recommendations, adjusting tactics and strategies quickly based on learnings and opportunities.
- Direct and manage agencies to achieve goals and ROI targets, building relationships for executional excellence.
- Maintain and monitor key metrics across channels, including budget pacing, CPA, CVR, CAC, new customer acquisition, and volume goals.
About You
We're looking for a results-oriented marketer with demonstrated experience managing large budgets across acquisition channels. You should be highly analytical, with a strong grasp of A/B testing, metrics-driven performance marketing, and data analysis. Additionally, you should have a bias to action, be comfortable with data-driven decision-making, and have a strong ability to think creatively and identify problems.
Requirements
- Experience with offline media and upper-funnel/mass awareness marketing channels.
- Bachelor's degree and 6-8 years of related digital performance marketing experience.
- Direct, hands-on experience managing media buying, optimization across Linear TV, CTV/Streaming Video, Out of Home, Radio, Streaming Audio, Flyers, Inserts, and strategic planning.
- Deep familiarity with CPA, CPC, CVR, and LTV.
- High proficiency in Excel/Google Sheets and a strong grasp of A/B testing and metrics-driven performance marketing.
- Agency experience and past experience managing clients directly (preferred).
- Experience working on multi-sided marketplace businesses (preferred).
- Knowledge of SQL, Python, or other data processing scripts (preferred).
