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Senior Brand Strategist

2 weeks ago

Sydney, New South Wales, Australia ZURU Full time

About ZURU

ZURU is a global leader in innovation and disruption. Our company has grown from humble beginnings to a team of over 5000 members across more than 30 international locations.

With a portfolio of award-winning brands including Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers, we continue to push the boundaries of what is possible.

The Role

We are seeking a highly skilled Senior Marketing Manager to lead the launch of our newest beauty brands. As the brand custodian, you will champion an assortment of ZURU Edge beauty brands, managing best in class marketing strategy from ideation through to execution in order to drive business growth.

Key Responsibilities

Define and implement brand marketing plans that achieve business objectives.Develop resourcing plans together with senior management, and support growing/nurturing the team.Gather and analyse data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, to understand customers' needs and desires and develop product roadmaps and positioning strategies.Lead annual business planning with commercial and product teams across the business to create strategic growth plans for your brands.You will lead go-to-market activities for new geography, retailer and NPD launches.Lead the marketing measurement framework for the brand to identify strategies that are successful in driving growth.Manage and support the brand marketing team to deliver and execute plans across the brand.Manage campaigns from concept to completion, bringing them to life by building strong relationships with external agency partners, and internal teams.Manage brand marketing budgets from planning to execution, with a particular focus on ongoing optimisation of activity and spend. Responsible for ensuring profitable brand growth and deploying marketing resources in a way that achieves key financial targets.Build relationships with key accounts, to develop and deliver strong joint execution plans.Act as the brand custodian internally, providing a marketing lens to product and commercial decisions.Participate in new product and new brand development brainstorms for the Beauty Vertical.RequirementsStrong foundational skills in Marketing especially Brand Marketing.You studied Bachelor's in Marketing, Business, or equivalent.You have solid 5-8 years of experience in Brand Marketing, launching different products especially in the beauty or personal care space.Huge plus if you've managed or worked on launches across other markets on top of ANZ.You are proactive, driven, and enthusiastic about everything marketing related.You are on top of trends and always think of outside of the box ideas.This role is open to anyone wanting to bring their careers forward and stepping into either a Marketing Manager or Senior Marketing Manager role.You are used to ambiguity, you are excited about being a challenger brand, and you have great energy.Excellent communication and organisational skills.You are collaborative and would love to work in an office setting, as we have a beautiful office in Surry Hills, Sydney.