Marketing Analytics Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeData Full time $100,000 - $110,000
Campaign Data Analyst Role

We are seeking a skilled data analyst to join our team as a key member of the marketing department.

This role involves developing and executing effective marketing campaigns using SQL and automation tools, building customer segments to target the right audience, and analyzing campaign performance to provide actionable insights.

Key Responsibilities:

  • Develop and execute cross-channel marketing campaigns using SQL and automation tools.
  • Create and manage customer segments to ensure campaign success.
  • Analyze campaign performance and prepare data for measurement to provide actionable insights.
  • Bespoke analysis to improve campaign effectiveness and ROI.
  • Collaborate with cross-functional teams to align campaigns with business strategies.

Required Skills:

  • Proficiency in SQL and Excel.
  • Experience in campaign analytics and marketing automation, preferably in retail.
  • Familiarity with platforms like Salesforce Marketing Cloud or Adobe Marketing Cloud.
  • Strong analytical and problem-solving skills, with the ability to handle large datasets.
  • Excellent communication and collaboration skills.

What We Offer:

  • A collaborative work environment.
  • Ongoing training and development opportunities.
  • A competitive salary and benefits package.

About This Opportunity:

This is an excellent opportunity for a motivated and detail-oriented individual with a passion for data analysis to contribute to the success of our marketing department.

If you have the required skills and qualifications, please submit your application including your resume and cover letter.

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