Innovative Growth Strategist

1 week ago

Melbourne, Victoria, Australia Xero Full time

Xero is a leading provider of cloud-based accounting and bookkeeping solutions for small businesses. Our purpose is to make life better for people in small business, their advisors, and communities around the world.

Company Overview

We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

About the Role

We are seeking an Innovative Growth Strategist to join our team. As a key member of our growth team, you will be responsible for developing and executing effective promotions and offers to attract and retain customers. You will collaborate closely with cross-functional teams, including marketing, product, and sales, to create compelling offers and campaigns that drive business objectives and meet customer needs.

You will help establish a roadmap informed by experimentation, and partner with Applied Science to determine the optimal methods to measure promotions ROI, marginal efficiency, and impact on long-term LTVs. You will partner with Performance Marketing and Customer Engagement to deploy promotions at scale across all touchpoints (paid channels, landing pages, emails/in-product notifications, and more).

Key Responsibilities
  • Develop and execute a comprehensive promotion and offer strategy aligned with New MRR and ARPU growth targets.
  • Program-manage the launch, monitoring, and reporting of promotions in partnership with regional Marketing teams.
  • Create and manage a promotional calendar, ensuring the timely execution of offers and promotions.
  • Work with Performance Marketing and Customer Engagement to develop creative assets and marketing materials to support promotions in a scalable way.
  • Monitor and analyze the performance of promotions and offers, providing regular reports and insights to drive optimization.
  • Identify opportunities for segmentation and personalization of offers to improve targeting and effectiveness.
What We Offer

We offer a highly competitive salary of $120,000 per year, plus benefits such as paid leave, health insurance, life insurance, and income protection. You will also have access to wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value.

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