Digital Marketing Specialist

3 weeks ago

Sydney, New South Wales, Australia Assembly Global Full time

We are a modern alternative agency, bringing together industry-leading data, talent, and tech to drive growth for top brands worldwide.

Our diverse global community combines global thinking with local expertise in over 20 markets, enabling us to engage consumers anywhere. We use STAGE, our proprietary privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities.

As a Paid Search Executive, you will play a crucial role in developing and implementing paid search campaigns across various platforms to drive qualified traffic and maximise ROI for our clients.

Campaign Management

  • Plan, execute, and optimise paid search campaigns across Google Ads, Bing Ads, and other relevant channels.
  • A/B Testing: Design and run experiments to improve engagement/conversions.
  • Bid Management: Monitor and adjust bidding strategies to achieve performance goals and maximise return on ad spend (ROAS).
  • Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for campaign optimisation.

Requirements

We are looking for a highly motivated and skilled Paid Search Executive with:

  • Proven 2+ years of experience in managing paid search campaigns, preferably in an agency environment.
  • Hands-on experience with Google Ads & Editor, Bing Ads, and other PPC platforms.
  • Proficient in Adobe Analytics or other web analytics tools.
  • Strong analytical skills with the ability to manipulate and interpret data to draw actionable insights.
  • Experience in managing mid/large scale accounts & budgets ($200k - $500k+).

Benefits

We offer a competitive salary of around $90,000 - $110,000 per year, annual compensation reviews, access to ongoing training and cross-channel exposure, and opportunities for career growth and development.

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