Executive Director of Communications and Marketing
2 weeks ago
The Housing Industry Association (HIA) is seeking a highly skilled and experienced Executive Director of Communications and Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and implementing our communications and marketing strategies to promote our brand, enhance our reputation, and effectively communicate our message to various audiences.
Key Responsibilities- Develop and Implement Communications Strategies: Lead the design and implementation of communication strategies that support and extend HIA's marketing initiatives, both short and long-term, aligned to HIA's strategic agenda and annual operating plans.
- Develop Integrated Marketing Plans: Develop integrated marketing plans for HIA brand, business, and policy units, aligned to annual targets.
- Manage Marketing and Communications Lifecycle: Guide the team to establish fit-for-purpose standards, processes, and practices for managing the marketing and communication lifecycle, ensuring all items are consistent with brand, style, quality, tone of voice, and optimized for various user experiences and across all channels.
- Research Industry Trends and Competitor Analysis: Guide the research of industry trends, market insights, and competitor analysis to inform communication strategy, content development, and identify opportunities.
- Oversee Content Creation: Collaborate with designers, videographers, and other stakeholders to oversee the creation of visually appealing and multimedia-rich assets that achieve targeted outcomes.
- Monitor and Analyze Performance Metrics: Monitor and analyze performance metrics, such as engagement rates and conversions to achieve agreed targets, and make data-driven recommendations.
- Previous Experience in Communications and Marketing: Previous experience in successfully leading and managing a communications and marketing team is essential.
- Extensive Experience in Content Production: Extensive experience in producing and publishing digital, print, social, and video content.
- Relevant Education: Degree in Communications or other relevant field.
- Collaborative Leadership Style: A creative thinker with a highly collaborative and operational style of management, working actively as part of the team.
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Sydney, New South Wales, Australia Housing Industry Association Full timeAbout the RoleThe Housing Industry Association (HIA) is seeking a highly skilled and experienced Executive Director of Communications and Marketing to lead the development and implementation of our communications and marketing strategies.This is a key leadership role that will promote the HIA brand, enhance our reputation, and effectively communicate our...
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