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Business Development Manager
2 months ago
TAFE Queensland is proud to be the largest and most experienced provider of Vocational Education and Training in the State.
For over 140 years, TAFE Queensland has delivered practical and industry-relevant training to equip students with the skills and experience needed to build lifelong careers.
TAFE Queensland has been recognized as the Large Training Provider of the Year at the prestigious Australian Training Awards.
Our training is delivered to students and apprentices on-site, online, in the workplace, or on-campus to provide people with the skills they need to enrich their communities, support their industries, and strengthen their local economies.
By working at TAFE Queensland, you can be part of a highly experienced workforce closely connected with their industries and dedicated to delivering best practices and innovative training.
Your OpportunityAs the Business Development & Marketing Manager, you will:
- Lead the Business Development, Marketing and Communications Team to achieve regional business objectives by producing collaborative plans, undertaking research and analysis, and developing innovative strategies and solutions.
- Identify opportunities, establish relationships with internal and external stakeholders, develop business and project plans, implement commercially orientated actions, and achieve performance targets.
- Develop and implement operational business development plans and marketing campaigns to support student and employer acquisition within the scope of the organisation's trade, apprenticeship, and traineeship offerings.
- Contribute to strategic business development and marketing plans to support trade, apprenticeship, and traineeship program enrolments throughout TAFE Queensland.
This position reports to the Director, Commercial Services, TAFE Queensland.
The position will be based primarily at Acacia Ridge, but you may be required to perform work at other TAFE Queensland campuses.
Key ResponsibilitiesYou will successfully contribute to cultural change within the organisation by promoting and modelling Skills Tech's core values and Agreed Behaviours and the established TAFE Queensland values of Safety First, Working Together, Focussing on our Customer, Showing Initiative, and Taking Responsibility.
You will lead a team of business development and marketing and communications specialists by providing guidance on individual and team performance, including managing Performance Planning and Development (PPD) processes for direct reports, and fostering individual growth while promoting a shared vision.
You will develop and manage an outcomes-driven team to:
- Monitor and report on initiatives to ensure current and future financial targets are achieved.
- Develop detailed market assessment and sales plans, including market segmentation.
- Monitor and oversee the commercial tendering process.
- Lead the negotiation of corporate outcomes in a commercially disciplined environment.
- Deliver consistent account management processes across all regional trade areas.
- Actively pursue target new clients and employers to utilize TAFE Queensland trade delivery.
You will develop and lead the marketing strategy for TAFE Queensland trade, apprenticeship, and traineeship programs, including pre-apprenticeship, advanced trade programs, and short courses, providing insights and support in the promotion of business development opportunities, and ensuring messaging, media, and resources align with the organisation's strategic objectives.
You will develop and manage the execution of the Region's business development and marketing plans, ensuring that outcomes are aligned to strategic and operational objectives, and delivered within resourcing, time, and budget constraints.
You will provide advice to the Senior Executive Team and Business Managers on matters relating to business development, marketing, communications, and branding, including key markets and products, future focuses, and key issues impacting achievement of business targets.
You will build strong professional relationships with key internal and external stakeholders to facilitate the development and growth of industry relationships, enhance market and brand position, develop strategic alliances, and assist in removing barriers for growth, while ensuring mutually beneficial outcomes.
You will prepare and provide expert advice on collaborative opportunities to increase the region's capability and image as a preferred vocational education and training provider, and maximise market penetration in the competitive trade and technical training environment.
You will support improvements to the organisation's customer communication experience by developing and maintaining a communications framework which promotes a consistent TAFE Queensland voice.
