Marketing Specialist

4 weeks ago

Melbourne, Victoria, Australia Contour MedPrep Full time
About Contour MedPrep

Contour MedPrep is a leading medical preparation program that empowers students to achieve their goals in medicine and dentistry. Our comprehensive UCAT and Interview preparation courses are designed to provide students with the skills and confidence they need to succeed.

The Role

We are seeking a highly skilled and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in shaping the way we connect with aspiring medical and dental students. Your responsibilities will include managing paid digital campaigns, developing and executing email and text marketing campaigns, and creating comprehensive marketing funnels to ensure maximum engagement.

Key Responsibilities
  • Develop and execute paid digital campaigns across Google Ads, Meta, TikTok, and other relevant platforms to drive engagement, trials, and enrolments.
  • Manage email and text marketing campaigns to nurture leads, turning interest into action.
  • Collaborate with our website development team to design and test different landing pages, ensuring key metrics are tracked and optimised.
  • Write convincing copy that captures the Contour brand and increases student engagement with our services.
  • Assist with paid marketing campaigns on Google and Bing, writing copy, tracking key metrics, and making regular improvements.
  • Coordinate the creation and design of banners, pamphlets, marketing pitches, merchandise, and sales funnels for in-person events.
  • Oversee Facebook, Instagram, and TikTok marketing campaigns, testing different material and using key metrics to optimise each campaign.
  • Capture the Contour brand by ensuring that all visual and written material reflects the friendly and trustworthy environment for students and their families.
  • Collaborate with graphic design teams and social media content creators to create compelling and consistent marketing assets.
  • Provide weekly reports of insights, including statistics such as total spend, leads generated, customer acquisition, results from split tests, and overall advertising strategies being used.
Requirements
  • Completed or currently studying a Bachelor's Degree (or higher) in Marketing, Communications, Business, or a related field.
  • 2+ years of experience in digital marketing or social media management.
  • Hands-on experience with Facebook/Instagram Paid Ads, Google Ads, SEO, and SEM.
What We Offer
  • Competitive benefits and pay ($35/hr + super), recognising the pivotal role of marketing in helping us serve more students.
  • Satisfying and fulfilling work helping students achieve their goals.
  • Shape the brand voice and strategy of a rapidly growing educational startup.
  • Significant improvement in teamwork and leadership skills.
  • Personalised onboarding and feedback to help you thrive in the role.
  • Creative freedom in a fun start-up environment.
  • Opportunities to do more work and performance-based pay rises.

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