Online Product Curator

About the Role

We are seeking a talented e-merchandiser to oversee our website merchandising and drive digital customer journey.

As an e-merchandiser, you will be responsible for selecting, displaying, and animating product offers online to convert traffic into sales.

You will work closely with our subsidiary merchandise team to monitor the digital window of the brand and drive e-visitors to our retail stores.

The role requires a qualitative merchandiser who can think omnichannel and optimize product offerings.

Key Responsibilities

• Publish products and content in Nova following commercial and communication priorities.
• Visual merchandise category grids using Fredhopper tool.
• Maintain perfect partner proposition using perfect partner A.I platform to assist cross-selling.
• Publish header notification banner and create editorial pages using Drupal.
• Ensure consistency between editorial content and product offer.
• Merchandise products on the homepage linked to editorial priorities.
• Define best product grid allowing easy and fluid navigation for visitors.
• Optimize e-search results.
• Propose and challenge product content to group digital and metiers teams.
• Create editorial content pages in collaboration with communication team.
• Manage EDM and homepage calendar.

E-Merch Performance

• Analyze website pages performance and navigation path (Google analytics).
• Follow up traffic and sales; adapt E-Merch to optimize conversion rate and maximize average basket.
• Propose improvements for customer experience.

Retail Merchandising

• Sales analysis:
  • Analyze product sales performance and identify sales trend.
  • Follow up sales through and MOS.
  • Contribute to yearly budget, re-estimate, and B+2 preparation.

• Inventory management:
  • Animate stock and offer with appropriate action: transfer in and out, portfolio cancellations, reorders, ageing stock cleaning.
  • Ensure website stock accuracy vs Cegid.

• Product offer:
  • Work with digital & ecommerce manager, prepare buying recommendation based on OTB defined by merchandise team.
  • Follow up deliveries and ensure availability of best sellers online.
  • Work with merchandise team to build omnichannel offer. Cross-check sales performance by stores. Cross-check sales performance by customers.
  • Work on Casper offer: products and stock eligibility, display, order, and transfer request.

Network

• Closely work with group digital team and metiers.
• Meet on a regular basis with regional retail merchandising team, VM, and communication.
• Build relationship and partnership spirit with local retail teams to understand their needs and customers.
• Follow competitors' omnichannel actions and strategies.
• Share best practices with E-Merchandisers community from other markets.

Skills and Qualifications

• Digital:
  • Website design and functions.
  • Web analytics tools.
  • Conversion funnel.
  • Omnichannel scenarios.

• Product and retail merchandising:
  • Analytic skills (dashboard, excel...).
  • Product sense.
  • Luxury and fashion trend knowledge.

• Behavior and mindset:
  • Analytical.
  • Synthetic.
  • Good communication skills.
  • Team player and humble spirit.
  • Influencer and ability to propose.
  • Customer and service-oriented.
  • Result-oriented.
  • Quality-driven.
  • Curiosity, creativity.
  • Priority and emergency-driven.
  • Ability to adapt and high flexibility.
  • Fast ramp-up and ability to learn.

About Us

Hermes is a French, family-owned company that employs nearly 25,000 staff members worldwide since 1837.

We cultivate individual freedom and autonomy thanks to responsible management.

We perpetuate exceptional craftsmanship transmission by strong territorial anchoring in respect of men and nature - source of exceptional materials.

Seventeen artisanal trades irrigate the house's creativity whose collections shine in approximately 300 stores worldwide.