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Marketing Strategist

1 week ago

Sydney, New South Wales, Australia LUXASIA Full time

As a Product Manager for one of our fragrances brands, you will play a key role in driving all marketing planning and communications, activations of the brand within Australia to build brand awareness.

Key Responsibilities

The successful candidate will have the following key responsibilities:

  • Developing and implementing go-to-market channel marketing plans, including promotions, animation partnerships, and consumer activations.
  • Conducting market trend analysis and monitoring competitors' moves to plan proactive actions.
  • Communicating effectively with channel partners to align, plan, and execute product and trade marketing objectives, plans, and activations.
  • Responsible for seamless execution of all product launches and trade marketing activities following the Marketing Calendar.

The ideal candidate will have a strong understanding of consumer marketing, PR, and communications within the media landscape across Australia, with a high sensitivity to beauty, particularly within the pharmacy channel.