Public Relations Specialist

4 days ago

Perth, Western Australia Amana Living Full time
About the Role:
Amana Living seeks a skilled Public Relations Specialist to develop and implement strategic communications that engage the community, clients, employees, and stakeholders. This role is pivotal in upholding and strengthening Amana Living's reputation as a trusted aged care provider through clear, impactful, and meaningful messaging.

The successful candidate will have proven experience in developing and executing community-focused communication strategies. They will be responsible for designing and executing high-impact communication strategies that align with Amana Living's mission, brand, and marketing initiatives. Additionally, they will identify key audience segments within the community and tailor messages to their specific needs. Key responsibilities include:
  • Developing Communication Strategies and Plans
    • Designing and executing high-impact communication strategies that align with Amana Living's mission, brand, and marketing initiatives.
    • Identifying key audience segments within the community and tailoring messages to their specific needs.
    • Defining project timelines and planning resources to ensure timely execution.
  • Community Engagement & Public Relations
    • Building and maintaining strong relationships with media outlets and community organisations to promote a positive perception of aged care.
    • Developing engaging content for media, social media, and community outreach programs.
    • Organising and supporting PR and experiential events to increase Amana Living's visibility and engagement.
    • Creating compelling website and social media content in collaboration with the marketing team.
    • Understanding the consumer journey and crafting informative messaging, including FAQs and educational materials.
  • Brand Reputation & Internal Communications
    • Ensuring all communication materials reflect Amana Living's values, vision, and mission.
    • Supporting internal communications by crafting messages for employees that align with our organisational culture and goals.
    • Providing communication support for the CEO, executives, and board members, including speech writing and internal messaging.
  • Corporate Publications & Media Management
    • Developing and managing Amana Living's publications, such as newsletters and annual reports.
    • Preparing media kits, press releases, and proactive media pitches to enhance brand credibility.
    • Handling media inquiries, including crisis communications and responses to negative publicity.
  • Data & Insights for Continuous Improvement
    • Utilising data to gain insights into community perceptions of aged care and adjusting messaging accordingly.
    • Measuring and analysing the effectiveness of communication campaigns, optimising strategies based on key learnings.

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