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Brand Ambassador

2 weeks ago

Ryde, Australia beBeeEmployer Full time $90,000 - $95,000
Employer Brand Specialist Job Opportunity

We are seeking a talented and creative professional to join our Talent Acquisition team as an Employer Brand Specialist.

The ideal candidate will have experience in employer branding, consumer marketing, and content production. They will be responsible for developing and executing marketing campaigns, creating engaging content, and collaborating with stakeholders to drive business outcomes.

  • EVP Development & Governance:
    • Refine VetPartners' EVP to ensure it is evidence-based, differentiated, and resonates with diverse talent segments.
    • Embed EVP pillars across all external marketing, candidate touchpoints, internal communications, and onboarding materials.
  • Recruitment Marketing & Campaign Management:
    • Partner with the Marketing team to plan, optimize, and execute recruitment campaigns across paid and owned channels.
    • Collaborate with Talent Acquisition leads to ensure marketing spend is strategically directed towards high-priority talent segments.
  • Digital Experience & Content:
    • Oversee the careers site and landing pages to ensure seamless integration with ATS/CRM systems for a smooth candidate journey.
    • Support Recruiters and Sourcing teams in developing high-quality communication materials for CRM activities.
    • Coordinate the creation of authentic content, such as employee stories, clinic spotlights, and videos, to showcase life at VetPartners.
  • Referral, Alumni & Community Programs:
    • Promote the employee-referral scheme with compelling collateral and regular storytelling across the business.
    • Provide content and communication materials for nurturing an alumni community to drive re-hires and brand advocacy.
  • Analytics & Continuous Improvement:
    • Analyse key metrics, such as traffic, engagement, funnel conversion, and candidate sentiment, to optimize candidate experience and marketing strategies.
  • Stakeholder Management:
    • Act as the primary liaison with Marketing teams and external creative/media agencies.
    • Upskill recruiters and hiring managers on EVP, brand guidelines, and social media best practices.
    Requirements:
    • 3+ years of experience in employer branding or related consumer marketing roles.
    • Proven track record in creating and executing marketing campaigns with expertise in analytics tools.
    • Experience in content production (copywriting, video, visuals) and storytelling across social platforms.
    • Excellent stakeholder management skills with the ability to influence cross-functional leaders and external agencies.