Digital Performance Specialist

4 days ago


Perth, Western Australia beBeeDigitalPerformance Full time $61,000 - $83,000

Digital Advertising Specialist Role Overview


We are a leading media brand in Western Australia with a diverse and inclusive team. Our organisation is seeking a Digital Advertising Specialist to join our team, based in Perth, reporting directly to the Digital Performance Manager.

About the Position

This entry-level role focuses on assisting with setting up, reporting, and optimising paid performance campaigns across Meta and Google Ads platforms.

  • Setting up and implementing end-to-end campaign tracking, including UTM and conversion tracking for Google Ads and Meta campaigns.
  • Day-to-day management and optimisation of digital advertising campaigns.
  • Maintenance and analysis of campaign data, providing insights and recommendations for future improvements.
  • Collaborating with the Digital Performance Manager in developing client strategy proposals and contributing to overall client strategies.
Key Requirements
  • A strong self-organiser with prioritisation and time management skills.
  • Experience with social media advertising on Facebook Ads Manager and Google Analytics (GA4). Experience with Google Ads is highly desirable.
  • Possession of relevant certifications such as Facebook Blueprint and Google Ads certifications.
Benefits
  • A dynamic, supportive, and creative work environment.
  • Ongoing professional development opportunities.
  • An attractive incentive scheme.
  • Flexible salary packaging options and a generous parental leave policy.


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