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Senior eCommerce Manager Job Description

We are seeking a strategic and hands-on Senior eCommerce Manager to lead the online evolution of two iconic fashion brands. You will own the eCommerce P&L across both premium brands, drive sophisticated digital marketing strategies, lead a high-performing team, and collaborate with key stakeholders to deliver exceptional results.

Key Responsibilities:
  • Drive ambitious eCommerce growth strategies and deliver online revenue targets for both CUE and Veronika Maine.
  • Own the complete digital customer journey from discovery to conversion to retention.
  • Lead campaign planning aligned with seasonal fashion calendars and new collection launches.
  • Manage multi-brand online merchandising strategies that reflect each brand's distinct positioning.
  • Optimise product presentation, styling content, and size guides to enhance customer confidence and reduce returns.
  • Collaborate with Marketing & Digital Director and buying teams to maximise new arrival performance and full-price sell-through rates.
  • Execute seasonal transitions, sale periods, and collection launches with precision.
  • Lead a high-calibre team and manage agency partners (SEO, SEM, affiliates, creative, development).
  • Oversee relationships with key marketplace partners.
  • Partner seamlessly with Marketing, Creative, Buying, Customer Service, and Fulfillment teams.
  • Manage Shopify Plus platforms and GA4 analytics.
  • Oversee sophisticated content strategies, onsite merchandising, targeted eDM campaigns, and conversion rate optimisation.
  • Drive mobile-first experiences that reflect our brands' premium positioning.
Requirements:
  • 5+ years in senior eCommerce or digital marketing roles.
  • Proven experience driving growth on Shopify Plus (fashion/beauty preferred).
  • Strong leadership, team development, and agency management skills.
  • Commercial acumen with P&L management experience.
  • Passion for premium fashion and knowledge of retail cycles.