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Digital Marketing Strategist

1 week ago


City of Brimbank, Australia CMV Group Full time
About the Company
The CMV Group is a leading South Australian business, boasting over 2,000 employees across the state and Victoria. As a major player in the automotive and agricultural industries, our diverse range of businesses includes CMI Toyota, Mercedes-Benz Adelaide, Lexus of Adelaide, and South Central Trucks.

Collaboration is at the heart of everything we do, and we firmly believe that our people are our greatest assets.

About the Role
We're seeking an experienced Digital Marketing Specialist to join our team in a newly created role. In this challenging position, you'll work closely with the Digital Marketing Manager and wider marketing team to develop innovative digital strategies for our various businesses.

Your key responsibilities will include:
  1. Developing compelling digital strategies to drive customer engagement and retention
  2. Collaborating with the marketing team to create and implement digital initiatives that improve user experience and conversion rates
  3. Executing paid campaigns, staying within budget while maximizing impact
  4. Maintaining our website content and appearance using best practice SEO
  5. Creating and developing eDM communications, ensuring best practices are followed and results are monitored and reported
  6. Partnering with agencies to develop and manage SEO and SEM strategies, providing regular performance reports
  7. Staying ahead of industry trends and insights, implementing changes as needed
  8. Delivering engaging digital content through various channels

Key Requirements
To be successful in this role, you'll need:
  • Completed tertiary studies in Marketing, Communications/Journalism or PR
  • 3+ years' experience in a similar role
  • Knowledge of SEO, PPC and Google Analytics best practice, and social media platform advertising
  • Extensive experience in using Campaign Monitor or similar EDM software with a high-level understanding of best practices
  • Experience in developing, capturing and executing content for various digital channels
  • Experience using a variety of content management systems (CMS) and an understanding of website design and content best practices
  • Excellent verbal and written communication skills with a flair for writing
  • Excellent team collaboration skills
  • Creative mindset with the ability to think outside the box

Benefits
We offer a range of benefits, including market-competitive remuneration, opportunities for travel, a friendly and supportive team environment, and the chance to work with internationally recognised brands.