Marketing Lead for Residential Software

2 days ago

Sydney, New South Wales, Australia beBeeMarketer Full time $140,000 - $180,000
Job Description

We are seeking a skilled Marketing Lead to drive go-to-market strategy and adoption for our residential software products. You will empower real estate agencies to grow and build relationships with Sales CRM and Property Management Software; win more listings with Digital Proposals; close deals faster with Digital Signing; and make decisions that scale with Business Insights.


About the Role

In this position, you will develop differentiated positioning and compelling messaging for our residential software apps, rooted in customer needs and strategic insight. You will lead cross-functional teams to launch product-led GTM initiatives for new product releases, integrations, and key product bundles, ensuring compelling positioning and marketing strategies support these efforts.


Responsibilities:
  • Develop customer-facing content including website copy, solution pages, in-product messaging, enablement decks, and launch assets
  • Represent the voice of the customer and have a pulse on the product's key competitors, market differentiators, and how to articulate these to internal and external stakeholders best
  • Occasionally represent us at industry events and client engagements, showcasing our innovation and thought leadership

Qualifications:
  • 2+ years in product marketing or a similar function, ideally in B2B SaaS or platform products
  • Proven experience launching products or features and driving meaningful customer adoption
  • Execution-driven with a strong can-do attitude
  • Comfortable working closely with sales and responding to market feedback quickly
  • Ability to thrive in a cross-functional, fast-paced environment

Benefits

This role offers a dynamic work environment where you will be empowered to take ownership and drive results. You will have opportunities to learn from experienced professionals and contribute to the growth of our company.

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