Digital Marketing Strategist
2 weeks ago
Princess Polly is a dynamic e-commerce brand seeking a skilled SEM Specialist to drive its online presence forward. As a key member of the global marketing team, you will be responsible for developing and executing comprehensive search, display, and video marketing strategies to boost online traffic and conversion rates.
In this exciting role, you will collaborate with the Global SEM Manager to create, optimize, and scale paid campaigns across various platforms, including Google, Bing, and YouTube. Your expertise in search engine marketing and data analysis will be crucial in allocating budget, monitoring performance, and making data-driven decisions to maximize campaign ROI.
Key responsibilities will include:
- Collaborating with the Global SEM Manager to develop a comprehensive search, display, and video marketing strategy
- Creating, optimizing, and scaling paid campaigns across Search, Shopping, YouTube, Display, and Online Video platforms
- Monitoring and allocating budget across channels based on performance data and insights to maximize campaign ROI
- Overseeing all stages of account planning, including campaign structure, keyword research, ad copy, targeting, audience selection, bidding logic, and match type setup
- Running A/B tests, collecting data, and identifying trends to optimize paid search campaigns across Google, Bing, DuckDuckGo, and YouTube for maximum ROI
- Supporting the Global SEM Manager in coordinating efforts with the Performance & Buying Department and other key stakeholders
- Preparing weekly performance reports and actionable insights to enhance campaign results
- Resolving technical issues related to account setup, including feed, tag, targeting, and creative placement issues
- Partnering with the Performance Marketing Analyst to drive A/B testing, reporting, and insights for continuous campaign improvement
Requirements for the role include:
- Minimum 3 years of experience in a similar SEM role, either in-house or agency-side
- Extensive hands-on experience with search engine marketing, preferably Google AdWords, Bing Ads, and DuckDuckGo
- Knowledge of key tools such as Google Adwords and YouTube
- Ability to manage several projects and stakeholders
- Ability to communicate strategy simply across a diverse stakeholder group
- Innovative thinker and a collaborative team player
- Experience using Excel for data management and/or budgeting a plus
- Passionate about data, analytics, and reporting
Princess Polly is a global fashion brand at the forefront of trend-driven, lower impact, and accessible apparel. With a strong online presence and a commitment to diversity and inclusion, we offer a dynamic and supportive work environment that fosters growth and development. As an equal opportunity employer, we encourage applicants from all walks of life to join our team.
Benefits of working with Princess Polly include:
- Competitive salary package
- Flexible working arrangements
- Access to a best-in-class parental leave and family planning program
- Exceptional employee discount program
- A stunning newly renovated office in beautiful Burleigh Heads
- Opportunities for professional growth and development
We are committed to making a daily impact on a global business and invite you to join our dynamic team as an SEM Specialist.
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