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Strategic Brand Marketing Manager

1 week ago

Sydney, New South Wales, Australia University Of New South Wales Full time
About the Role:
The University of New South Wales is seeking a talented Strategic Brand Marketing Manager to join its Marketing & Digital Experience portfolio. This key position will play a crucial role in driving the university's global brand reputation and distinctive positioning.

About the Team:
The Marketing & Digital Experience team is dedicated to enhancing the university's global brand reputation and supporting the ambitious goals of its strategic plan. This team drives brand distinctiveness and amplifies UNSW's globally recognized expertise in societal impact themes through cutting-edge marketing and digital strategies.

About You:
We are looking for an experienced marketing professional who can lead strategic brand and marketing initiatives across various channels. You will have a proven track record in managing marketing programs, including paid, owned, earned, and shared channel campaigns. Your expertise in implementing digital marketing strategies, including audience segmentation, SEO optimization, and customer lifecycle marketing, will be essential in this role. Additionally, you will have outstanding organizational skills and the ability to work collaboratively across a matrix organization, with experience of Agile Ways of Working being highly desirable.

Your Key Responsibilities:
  • Lead go-to-market programs for the university with a focus on driving awareness, performance marketing, search, and content performance.
  • Develop campaigns to build awareness and generate engagement with the UNSW brand and Societal Impact framework.
  • Stakeholder management and collaboration to ensure marketing strategy is aligned to the university's needs and has widespread support.

What We Offer:
The University of New South Wales offers a dynamic and inclusive work environment, with opportunities for professional growth and development. As a member of our team, you will enjoy flexible working options, additional leave during December, up to 50% discount on UNSW courses, flexible superannuation contributions, and salary sacrifice discounts. Our benefits package is designed to support your well-being and career aspirations. We value diversity and inclusion and welcome applications from candidates with diverse backgrounds and experiences.