Search Engine Marketing Specialist

5 days ago


Melbourne, Victoria, Australia Linktree group Full time

Our Story

We're on a mission to empower anyone to curate, grow and monetize their digital universe. As a Search Engine Marketing Specialist, you will play a critical role in driving customer acquisition and improving brand visibility through paid search initiatives.

Responsibilities

  • Develop and execute global paid search strategies to drive customer acquisition and improve brand visibility.
  • Conduct detailed keyword research and audience segmentation to identify high-performing opportunities.
  • Create compelling ad copy and optimise landing pages to improve conversion rates.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in paid search, with a proven track record of driving measurable results.
  • Expertise in platforms such as Google Ads, Microsoft Advertising, and GA4.


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