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Digital Payments Marketing Strategist

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Sydney, New South Wales, Australia beBee Careers Full time
Job Description

Sr. Marketing Manager, Digital Payments will be responsible for driving customer acquisition and usage for our digital payment products. The successful candidate will develop and execute data-driven marketing strategies, create engaging customer communications, and lead performance marketing campaigns.

Main Responsibilities
  • Create comprehensive go-to-market strategies for credit and digital payment products, focusing on customer acquisition and engagement.
  • Build and implement data-driven marketing campaigns by analyzing customer segments and behavior patterns.
  • Guide creative development of marketing materials and campaigns that reflect the value proposition and resonate with customers.
  • Build relationships with stakeholders to ensure alignment on marketing initiatives.
  • Collaborate with external partner marketing teams for combined approach leveraging own and partner channels to acquire customers.
  • Measure, analyze, and report on key performance metrics to optimize marketing effectiveness and customer experience.
  • Optimize customer messaging frameworks and tactical campaigns to improve conversion rates and product usage.