Global Content Specialist

3 weeks ago


Sydney, New South Wales, Australia JLL Full time

Empowering a Brighter Way

JLL is shaping the future of real estate for a better world by combining world-class services, advisory, and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers, and find a place where they belong.

Key Responsibilities:

  • Research industry trends, market data, and property types to develop a comprehensive understanding of the commercial real estate landscape.
  • Create high-quality, SEO-friendly content, including website pages, social media, emails, whitepapers, ebooks, client stories, videos, infographics, podcasts, advertisements, thought leadership, landing pages, and more.
  • Collaborate with subject matter experts, marketing team members, and stakeholders to develop content that aligns with business goals.
  • Write compelling and informative articles, thought leadership pieces, and market insights that position our company as a trusted source of industry knowledge and expertise.
  • Edit and proofread content to ensure accuracy, style consistency, and adherence to brand guidelines.
  • Optimize content for search engines, utilizing relevant keywords, meta tags, and other SEO best practices.
  • Stay up to date with industry news, emerging trends, and competitor activities to identify content opportunities and stay ahead of the curve.
  • Monitor analytics and performance metrics to measure content effectiveness and make data-driven recommendations for improvement.

Requirements:

  • Minimum of five years of experience as a content writer/creator desired.
  • Strong portfolio of content samples demonstrating expertise in B2B content.
  • Proficient understanding of SEO best practices and experience with keyword research.
  • Proficient understanding of content production tools, including (but not limited to) LLMs, Copy AI, Descript, Canva, Final Cut Pro X, and more.

About JLL:

JLL is a global leader in helping clients envision where people live, work, play, shop, and eat. We are committed to equal opportunity and building an inclusive workplace. This is why, for more than a decade, we continue to rank among the World's Most Ethical Companies. We support applications from all underrepresented groups, including Aboriginal and Torres Strait Islanders, LGBT+, people with disability, and people of all age, religions, and race. We are dedicated to offering veterans from all ranks and services a successful civilian career as they transition out of the military.

What We Offer:

We value your health and wellbeing, which is why we are excited to announce a whole raft of new benefits through our WHEREFIT partnership. WHEREFIT provides you with access to exclusive corporate discounts of up to 40% off at leading fitness and wellbeing brands across Australia. With over 2,000 unique offers across gyms, activewear, studios, healthy meals, supplements, accessories, self-care, and more, there is something for everyone so you can perform at your best.



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