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Marketing Strategist

1 month ago

Caulfield, Victoria, Australia INEOS Automotive Full time

Marketing Lead Role Overview

At INEOS Automotive, we're redefining the 4x4 landscape. As a Marketing Lead, you'll play a crucial role in executing the Australia and New Zealand marketing strategy in alignment with our global vision.

Key Responsibilities

  • Support the planning and delivery of regional marketing initiatives, ensuring they are executed on time, within budget, and to a high standard.
  • Plan, organise, and execute major events, product launches, and promotional activities to engage customers, partners, and stakeholders.
  • Develop retail and brand campaigns for the local ANZ markets.
  • Develop creative content, experiences, and partnership ideas that break away from traditional automotive marketing to make the Grenadier stand out.
  • Create detailed agency briefs for marketing activities and event activations, ensuring alignment with the INEOS Grenadier brand identity and objectives.
  • Collaborate with inter-departmental teams, including sales, product, and aftersales, to ensure consistent messaging and brand positioning across all channels.
  • Research and recommend partnerships and events that enhance brand visibility, drive conversions, and increase customer advocacy.
  • Monitor and analyse marketing performance metrics, including PR coverage, event attendance, and sponsorship impact, to measure effectiveness and optimise strategies.
  • Engage with customers and retail partners to gather feedback and develop marketing activities that meet their needs and preferences.
  • Provide insights and recommendations on budget allocations and supplier negotiations to optimise campaign effectiveness.

Requirements

  • Proven marketing experience, either client-side or agency-side.
  • Strong event planning and execution skills, with a meticulous attention to detail.
  • Experience in the automotive industry, particularly 4x4s, is a plus.
  • Commercially minded, with a track record of meeting objectives and managing budgets effectively.
  • A keen understanding of how customer feedback and community engagement influence brand perception and loyalty.
  • Proficiency in Microsoft Office Suite and marketing analytics tools.
  • A self-starter with a passion for building a brand from the ground up, eager to be part of a small, dynamic, hands-on team.
  • Adaptable and thrives in a fast-paced, ever-changing environment.
  • Full Australian Driver's Licence.