Marketing Engagement Coordinator

3 weeks ago


Perth, Western Australia Curtin University Full time
About the Role

Curtin University is seeking a talented Marketing Engagement Coordinator to join our dynamic team. As a key member of our marketing team, you will play a crucial part in enhancing the future student journey by creating and implementing high-quality, user-centric content and personalised nurture campaigns.

Key Responsibilities
  • Develop Audience-Focused Lead Nurturing Journeys: Craft personalised and dynamic email campaigns using data analytics to enhance the prospective student experience at Curtin University.
  • Coordinate Content Production: Oversee the end-to-end development and delivery of content across digital touchpoints, ensuring alignment with Curtin's brand tone of voice.
  • Collaborate with University Stakeholders: Work closely with teams within University Marketing and other departments to ensure cohesive messaging and support for prospective students throughout their application journey.
  • Ensure Engaging and Accessible Content: Create content that is not only engaging but also meets global accessibility standards, enhancing the user experience across all digital touchpoints.
  • Monitor Performance and Trends: Analyse engagement metrics and stay updated on industry trends to continuously improve recruitment strategies and meet the evolving needs of potential students.
Requirements
  • A degree in marketing, communications or another relevant field with subsequent relevant experience; or extensive experience and specialist expertise or broad knowledge in marketing and communications; or an equivalent combination of relevant experience and/or education/training.
  • Demonstrated understanding of direct marketing, lead generation, nurture and conversion principles.
  • Proven ability to become proficient with Marketing Automation and digital engagement platforms.
  • Demonstrated understanding of user experience (UX/UI) and content design principles.
  • Skilled writing and editing expertise, with the ability to craft clear, concise, and compelling content for diverse audiences and contexts.
  • Strong analytical skills with the ability to interpret data and make informed recommendations.
  • Demonstrated time management and organisational skills, with proven ability to meet deadlines, using initiative when deviations from planned goal are necessary.
  • Experience in Marketo, Salesforce or alternative marketing automation software, along with knowledge and/or delivery of Sales Training (Desirable).
  • Experience working in a university or higher education environment (Desirable).


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