Seasoned Public Relations Strategist

7 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $100,000 - $120,000
Public Relations Manager Position

This role seeks a seasoned professional with fresh ideas to join our PR & Communications team. As a member of this critically important and strategic team, you will be responsible for conceptualizing and executing strategic PR and communications plans that deliver on brand and business goals.

The ideal candidate will have in-depth understanding of the IT & Services industry and experience and networks within the Media industry. You will work closely with key stakeholders to drive narratives deep into the region and manage end-to-end PR activities – strategic campaigns, press events & releases, research reports.

  • Main Responsibilities:
  • Conceptualize and execute strategic PR and communications plans that deliver on brand and business goals.
  • Align with the vision and purpose of the organization and drive narratives deep into the region.
  • Manage end-to-end PR activities – strategic campaigns, press events & releases, research reports.
  • Monitor brand landscape for potential issues and develop crisis communication plans, draft statements, and manage reputation in collaboration with leadership and the communications team.
  • Maintain and manage effective campaign budgets and agency relationships.
  • Drive evaluation processes, execution, and KPIs on key campaigns.
  • Coordinate the activities of PR agencies and ensure project deliverables are met.
  • Identify strategic PR opportunities by staying attuned to the media industry and landscape.

Required Skills and Qualifications:

  • Degree-level qualification in Marketing, Communications, Journalism, PR, or equivalent with strong content and communications skills.
  • Demonstrated experience of at least 5 years in public relations, marketing, communications, or related fields.
  • In-depth understanding of the IT & Services industry with experience and networks within the Media industry.
  • Excellent content development and presentation skills with ability to identify news pegs and storytelling.
  • Experience in using social media channels for business purposes.
  • Strong analytics capabilities: use of analytics tools, creating dashboards (data mining), and proficiency in MS Excel.

Benefits:

  • Equal Opportunity Employer: We are committed to embracing diversity and creating an inclusive environment for all employees.

Note: We provide accommodations for candidates with disabilities or needs during the recruitment process upon request.

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