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Fashion Retail Communications Manager

2 weeks ago

City of Greater Geelong, Australia Myer Pty Ltd Full time

About Us:

Myer Pty Ltd is a proud Australian company with a rich history spanning over 120 years. We've evolved into a leading retailer, offering a wide range of products through our stores and online platform. At Myer, we believe in making life's special moments more meaningful for our customers, and we're committed to delivering exceptional customer service and experiences.

Our goal is to provide a welcoming and inclusive workplace where every team member feels valued, supported, and empowered to contribute their best work. To achieve this, we prioritize diversity, equity, and inclusion, promoting a culture that celebrates individuality and fosters collaboration.

Job Description:

We're seeking an accomplished Senior PR Coordinator to join our Public Relations team. As a key player in our team, you'll drive Myer's PR and talent strategies across Fashion, Beauty, Home, and Kids & Toys, leveraging your expertise in PR, influencer, and talent management.

Your Key Responsibilities:

  • Media Relations: Develop and maintain strong relationships with media outlets, crafting compelling press releases and securing coverage for key focus areas, campaigns, and events.
  • Influencer Management: Identify, engage, and negotiate with influencers to create impactful partnerships that elevate Myer's brand and product message. Foster relationships, manage budgets, and oversee the execution of influencer collaborations while tracking performance metrics.
  • Talent Management: Establish relationships and coordinate deliverables for Myer Ambassadors and celebrity talent, ensuring successful leverage to drive brand and talent objectives.
  • Agency and Stakeholder Coordination: Collaborate with external agencies and internal stakeholders to synchronize PR initiatives and ensure seamless execution across all platforms.
  • Operational Support and Coordination: Ensure smooth execution of PR initiatives by coordinating with internal teams, managing internal approvals, tracking deliverables, budget management, and maintaining accurate reporting on all talent and influencer activities.

About You:

  • 3 years of experience in PR, influencer, and talent management, preferably in fashion or retail.
  • Ability to secure coverage and cultivate impactful relationships with journalists and media outlets.
  • Expertise in managing media relations and executing strategic PR initiatives.
  • Proven experience in influencer engagement and negotiation.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent interpersonal and communication skills, fostering collaboration with internal teams and external partners.
  • Proven experience in influencer engagement and negotiation.

Benefits:

  • Generous team member discounts on all Myer products.
  • Access to lifestyle leave and volunteer leave – arrange work around your life, not life around work.
  • A supportive leadership and team network to set you up for success.
  • Career growth and succession opportunities across the business.