Strategic SEO Product Lead

2 days ago

Perth, Western Australia beBeeSearchEngine Full time $176,400 - $243,000

We are seeking a strategic leader to drive our Search Engine Optimization (SEO) product strategy and partner with senior leadership cross-functionally to define, build, and deliver innovative solutions that strengthen our market presence.

Job Description
  • Analyze the online travel ecosystem, markets, competitive landscape, and user requirements with a strong focus on Organic traffic channels.
  • Oversee the end-to-end delivery of campaigns/products, supporting a mix of company-wide initiatives, customer engagement, and optimizing organic rankings to drive revenue growth.
  • Conceptualize, launch, and optimize SEO products and features, experiment, test their performance, and iterate quickly.
  • Collaborate with Engineering, Marketing, Content, and UX teams on cutting-edge technologies.
  • Analyze content traffic, SEO metrics, and the effectiveness of campaigns and messaging to improve ROI.
Requirements
  • At least 5+ years of product experience, including hands-on technical and content optimization experience.
  • Bachelor's degree in a technical field.
  • Proven ability to leverage analytics and quantitative methods to inform decision-making, with a strong focus on SEO.
  • Strong data skills.
  • Excellent communication skills with the ability to convey complex messages clearly to different stakeholders.
  • Experience developing and launching new products.
  • Experience leading global product vision, go-to-market strategy, and design discussions for the Organic channel.
  • Entrepreneurial and analytical skills; capable of breaking down complex problems and driving change.
  • Hands-on mentality and proactive problem-solving.
Nice to Have
  • MBA or Master's degree in Math, Economics, Computer Science, or Statistics.
  • Strong proficiency in data tools such as SQL, Python, R, or equivalent.

We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.

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