Media Buying Strategist
4 days ago
GroupM Overview
At GroupM, we're committed to delivering marketing breakthroughs for brands. As the newest and largest agency, we've disrupted traditional models across media, creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence's performance, data, analytics, and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.
Job Summary
We're seeking a skilled Marketplace Coordinator to join our team. In this role, you'll be responsible for ensuring that you're using data, technology, and tools to deliver best-in-class media systems. You'll work closely with internal teams, media owners, tech vendors, and data providers to build solid relationships and drive business results.
Key Responsibilities
- Utilize industry tools to optimize media buying and planning processes
- Develop and maintain relationships with media owners, tech vendors, and data providers
- Stay up-to-date with the latest industry news, trends, and developments
- Collaborate with cross-functional teams to deliver business solutions
- Analyze data to inform media buying decisions and optimize campaign performance
Requirements
To succeed in this role, you'll need:
- A willingness to learn and adapt to new technologies and processes
- Excellent attention to detail and organizational skills
- Strong communication and interpersonal skills
- Ability to work collaboratively in a fast-paced environment
- Intermediate understanding of digital media channels and their strengths/weaknesses
Estimated Salary: $60,000 - $80,000 per annum
Benefits
At GroupM, we offer a competitive compensation package, including a salary range of $60,000 - $80,000 per annum, based on location and experience. We also provide a comprehensive benefits program, including health insurance, retirement plan, and paid time off.
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