Director of Digital Growth and E-commerce Operations
1 day ago
Director of Digital Growth and E-commerce Operations
About the RoleThis role is ideal for an experienced digital marketing professional who can lead and execute a comprehensive digital strategy to drive growth, improve user experience, and boost conversions.
Key Responsibilities- Develop and implement data-driven digital strategies across e-commerce, paid search, social media, display, SEO, email marketing, and loyalty programs.
- Oversight of website and e-commerce platform performance, with a focus on user experience, engagement, and conversions.
- Management of the loyalty program to drive customer retention, engagement, and lifetime value.
- Leadership in data analysis and reporting across platforms, using insights to inform campaign and e-commerce performance.
- Implementation of SEO and CRO strategies to increase organic traffic and improve conversion rates.
- Effective management of the digital marketing budget, allocating resources to maximize ROI.
- Oversee media buying across radio, OOH, and digital networks to ensure brand visibility and reach.
- Mentorship and leadership of a high-performing digital team, providing opportunities for growth and development.
- Proven experience in digital marketing, e-commerce, and website management.
- Strong technical knowledge of e-commerce platforms, CMS, and digital marketing tools.
- Expertise in loyalty programs and retention strategies.
- Analytical skills to interpret data and enhance digital campaigns.
- Experience leading cross-functional teams and managing complex digital projects.
- Knowledge of SEO, paid media, email marketing, and media buying.
- Familiarity with marketplaces like Amazon and strong technical understanding of e-commerce platforms.
frank green isn't just a company - it's a philosophy. We believe in living sustainably and creating products that make a difference. Our purpose is to stop single-use plastics, and we're committed to making sustainable change accessible to everyone.
Perks and Benefits- Dog-friendly offices.
- Staff discount on frank green products.
- Personal learning & development budget.
- A real opportunity to have an impact on a global brand.
- Celebration birthday day off as paid leave.
- Plenty of autonomy and opportunity to grow.
- Generous parental leave.
- Fun and inclusive staff events and celebrations.
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