Marketing Strategy and Brand Communication Lead

2 weeks ago

Sydney, New South Wales, Australia News Corp Australia Full time

We are seeking a dynamic Senior Marketing Manager to spearhead the marketing strategy and brand communication of our lifestyle brands. As a hands-on role, you will have the opportunity to make a significant impact on the growth and visibility of our diverse brand portfolio.

Key Responsibilities:
  • Brand Strategy & Planning – Develop comprehensive marketing strategies leveraging traditional and digital platforms.
  • Campaign Execution – Create and execute integrated marketing campaigns ensuring alignment with business objectives.
  • Audience Insights & Analytics – Utilize data to track, measure, and optimize campaign performance.
  • Team Collaboration – Work closely with key internal stakeholders to deliver cohesive marketing initiatives.
  • Budget Management – Efficiently manage the marketing budget across multiple channels.
  • Partnership & External Talent – Identify and secure strategic partnerships to expand brand reach.
  • Trend Monitoring – Stay ahead of industry trends, emerging technologies, and competitor activities.
About News Corp Australia:

We are proud to be Australia's most impactful media group, committed to informing, advocating, and inspiring all Australians for a better Australia. With over 150 brands across news, sport, and lifestyle, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

As a Senior Marketing Manager at News Corp Australia, you will be part of a team dedicated to delivering world-class journalism and marketing services nationally and internationally. We offer a range of benefits, including exclusively ours – access to publications and products from across the News Corp family, health and wellbeing – advice, support, and facilities for healthy minds and bodies, and financial wellbeing – support on making the most of your money.

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