Marketing Innovation Specialist

1 week ago


Perth, Western Australia HBF Australia Full time

HBF Australia

Salary: $60,000 - $80,000 per annum

About the Role

  • We are seeking an experienced marketing professional to join our team as a Marketing Innovation Specialist.

Job Description

This is an exciting opportunity to support the delivery of integrated marketing campaigns and initiatives. You will be responsible for campaign rollout in digital, retail, and owned channels, ensuring that marketing initiatives are executed effectively, efficiently, and to a high standard.

Key Responsibilities

  • Support the implementation of marketing campaigns across paid and owned marketing channels, including branch, website, and direct communications.
  • Deliver incentive campaigns to members and contribute to performance and competitor reporting.
  • Coordinate internal communications to key stakeholders.
  • Support branches with local area marketing, member communications, and collateral.
  • Follow marketing planning cadence and participate in cross-functional working groups.
  • Track and manage marketing budgets and provide general marketing/admin support on priority projects and tasks.

About You

  • You're an enthusiastic, passionate, and results-driven marketer with an eye for detail.
  • Demonstrated experience in marketing or a related field.
  • A high degree of self-management and ability to prioritise and manage many projects to deadline.
  • A great collaborator, able to work with diverse stakeholders both externally and internally.
  • Strong verbal and written communication skills.
  • Tertiary qualifications preferably in marketing or a related area.
  • A strong understanding of modern marketing technology and practices.
  • A strong grasp of marketing-focused risk and compliance obligations.
  • Experience in private health insurance or other financial services industry desirable.


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