Social Media Professional

1 day ago

North Sydney Council, Australia beBeeSpecialist Full time

Job Title: Social Media Specialist

Job Description

We are seeking a skilled and experienced Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies that drive engagement, increase brand awareness, and support business objectives.

You will own and lead our local social media strategy and content calendar, localising and originating content across various platforms that resonates with players and supports campaign objectives. You will manage the day-to-day publishing of content, community interactions, and player engagement across our social channels, act as project lead on regional activations in collaboration with cross-functional partners, and brief and manage social agencies to support campaign execution and evergreen content.

You will also track, report, and analyse key social KPIs and provide insights to optimise strategy, stay ahead of platform trends, local cultural moments, and competitive landscape to inform content direction, and act as an ambassador of our games and values online and at local community or promotional events.

Requirements
  • 6+ years of experience managing social media channels in a fast-paced marketing or community role.
  • Proven experience managing content and engagement across all major social platforms.
  • Strong editorial and copywriting skills, with proven ability to write in-brand and in-tone.
  • Familiarity with social and content tools.
  • Comfortable working across time zones and with global counterparts; able to operate with autonomy and initiative.
  • A collaborative team player who thrives in cross-functional environments.
Success Metrics
  • Strong growth in regional social KPIs (reach, engagement, sentiment).
  • Delivery of locally relevant content and activations that connect us with regional player communities.
  • Establishment of a clear, consistent voice for our franchises across ANZ & SEA.
  • Trusted partner across APAC and Global teams, with strong cross-functional relationships and collaborative impact.
About Us

We are a leading interactive entertainment company with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises, including Call of Duty, Skylanders, World of Warcraft, Overwatch, Diablo, Candy Crush, and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users across the globe, making us the largest gaming network on the planet.

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