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Marketing Specialist Lead

2 weeks ago

Brisbane, Queensland, Australia Employment Office Australia Full time
About Employment Office Australia

We're a leading recruitment agency transforming the way businesses find top talent. Our cutting-edge technology and expert support enable us to streamline hiring processes while providing a personal touch.

Role Overview

This is a fantastic opportunity for an experienced marketer to join our vibrant team in Milton, Brisbane. You'll be working closely with sales to develop and execute marketing strategies that drive engagement and generate leads.

As a Senior Marketing Specialist, you'll be responsible for designing, executing, and optimising email campaigns that engage leads and nurture existing clients. You'll also implement targeted cold email outreach strategies to expand market reach and generate new business.

You'll work collaboratively with our Sales team to ensure seamless collaboration that brings our brand to life. With a culture of energy and innovation, this role offers the perfect chance to grow your career in a thriving, creative environment.

Key Responsibilities:
  • Email Marketing & CRM – Design, execute, and optimise email campaigns that engage leads and nurture existing clients. Utilise marketing automation tools to enhance conversion and retention.
  • High-Volume Cold Email Outreach – Implement targeted cold email outreach strategies to expand market reach and generate new business, ensuring precise segmentation and targeting with the support of the Salesforce Administrator.
  • Creative Content & Copywriting – Develop engaging marketing materials, from high-impact email sequences to blogs and social content, ensuring messaging is captivating, conversion-focused, and aligned with the brand's unique voice.
  • Sales-Driven Strategic Marketing Execution – Develop and implement marketing strategies that support sales objectives, lead generation, and conversion.
  • Paid Advertising Strategy – Provide strategic direction for paid advertising campaigns across platforms like LinkedIn and Google, collaborating with the Digital Marketing Specialist to ensure effective execution and measurable results.
Requirements
  • 4+ years of experience in marketing, with a strong focus on email marketing, high-volume cold outreach, content creation, and campaign execution.
  • Experience collaborating closely with sales teams to develop and execute aligned marketing strategies.
  • Proficiency in marketing automation tools, CRM platforms, and lead generation tools—such as Salesforce, HubSpot, ZoomInfo, or Instantly—as well as experience with data analytics tools like Google Analytics.
  • Strong copywriting and content creation skills across multiple formats (email, social, blog, website, sales collateral).

This role requires someone who thrives in a fast-paced environment, is agile, adaptable, and has a proven track record of driving results through data-driven insights. If you're a creative and strategic marketer looking for a challenging opportunity to make a real impact, please apply now.