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Melbourne, Victoria, Australia beBeePublic Full time $60,000 - $100,000
PR Strategist

As a PR Strategist, you will craft compelling content, build relationships with media professionals, and execute strategic PR campaigns to enhance the online presence of your clients.

About This Role

You will be responsible for developing and executing PR strategies and campaigns to enhance brand visibility and reputation for clients. You will act as the main point of contact for clients regarding PR activities, ensuring consistent and clear communication.

  • Key Responsibilities:
  • Develop and execute PR strategies and campaigns to enhance brand visibility and reputation for clients.
  • Act as the main point of contact for clients regarding PR activities, ensuring consistent and clear communication.
  • Run ideation sessions to discover the most interesting, and likely to be successful ideas and headlines to pitch to journalists.
  • Create and distribute engaging press releases to journalists to secure high quality links for clients.
  • Build and maintain relationships with journalists, bloggers, influencers, and other media contacts.
  • Monitor media coverage and track the performance of PR campaigns using analytics tools.
  • Collaborate with SEO teams to ensure cohesive communication strategies.
  • Stay updated on industry trends and best practices in PR.
  • Generate and present reports on PR activities, metrics, and outcomes to stakeholders.
About You

We are looking for a highly skilled PR Strategist who has 1-2 years experience in PR at an agency – or a related role. You should have a strong understanding of SEO & Social Media, and how it relates to PR. Excellent interpersonal and communication skills, leveraging this to build strong media relationships are essential.

The ideal candidate will have:

  • 1-2 years experience in PR at an agency – or a related role.
  • An understanding of SEO & Social Media, and how it relates to PR.
  • A strong understanding of the Australian and international media landscape.
  • Strong writing and content creation skills, with a keen eye for detail.
  • Excellent interpersonal and communication skills, leveraging this to build strong media relationships.
  • Proficiency in using social media platforms and tools.
  • Experience with media pitching, media monitoring and analytics tools.
  • Creative thinking and problem-solving abilities.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong organisational and project management skills.

We offer a range of benefits including leadership training, birthday leave, community service leave, lunch & learns, monthly physio, daily breakfast, mental health programs, lucky dip prizes, team events, activities & lunches, pet friendly office, and lots more.