Business Intelligence Analyst

5 days ago


Melbourne, Victoria, Australia News Corporation Full time
Job Description

We are seeking a highly skilled Business Intelligence Analyst to join our sales team. As a Business Intelligence Analyst, you will be responsible for gathering data from various sources, including client surveys, transactional data, market research, and external databases.

  1. Gather data from various sources, including client surveys, transactional data, market research, and external databases.
  2. Utilise statistical methods and data analysis techniques to extract meaningful insights from large datasets.
  3. Identify trends, patterns, and correlations in client behavior to understand key drivers of client satisfaction and loyalty.

The ideal candidate will have experience working in a sales or media team and possess knowledge of relevant audience tools and survey building platforms. A solid understanding of the industry is also beneficial.

Responsibilities
  • Develop and maintain client segmentation models based on demographic, behavioural, and psychographic factors.
  • Conduct in-depth profiling of client segments to understand their unique needs, preferences, and pain points.
  • Collaborate with marketing and sales teams to tailor messaging, products, and services to different client segments.
Requirements
  1. Experience working in a sales, media, product or integration team within media, advertising, marketing or publishing industries preferable.
  2. Knowledge of relevant audience tools and survey building platforms including Nielsen, Adobe Analytics and Asteroid (Roy Morgan) preferable.
  3. Familiarity with statistical research packages including SPSS, Q Software.
  4. Exposure to both qualitative and quantitative research practices.


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