Senior Demand Generation Specialist

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $115,000 - $140,000
Job Overview

This role focuses on spearheading demand generation across content, email, and paid media for a rapidly growing SaaS organization.

As a hands-on Marketing Manager, you will create campaigns, develop content, and manage performance from start to finish.

Main Responsibilities
  • Develop and execute multi-channel demand generation strategies
  • Owning the editorial calendar; creating blogs, case studies, landing pages & short-form video content
  • Managing email campaigns and lifecycle marketing using HubSpot
  • Setting up and optimizing paid ads across Google, Meta, and LinkedIn
  • Engaging with customers, gathering insights, and developing customer-led content and case studies
Key Qualifications
  • 4+ years in a hands-on B2B SaaS marketing role with proven experience in campaign management
  • Strong background in HubSpot, GA, and paid media platforms with hands-on expertise
  • Experience in go-to-market strategy development
  • Solid understanding of SaaS metrics and performance tracking

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