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Marketing Campaign Coordinator

1 month ago


Coffs Harbour, New South Wales, Australia Enterprise & Training Company Limited Full time
About Us

Enterprise & Training Company Limited (ETC) is a leading not-for-profit provider in employment, training, and business services. With a delivery footprint across New South Wales and Queensland, we operate with a commitment to innovation and progress.

Role Overview

We are seeking a highly experienced Marketing Coordinator - Sales & Advertising to join our team. This full-time opportunity is ideal for individuals passionate about developing and executing advertising campaigns, sales strategies, and lead generation initiatives.

Key Responsibilities
  1. Advertising Campaign Execution
    Assist in planning, executing, and monitoring marketing campaigns across various channels, including digital, print, and social media.
  2. Lead Generation and Conversion
    Develop and implement strategies to attract and capture potential leads through events and other channels, converting these leads into customers.
  3. Sales Data Analysis and Performance
    Track sales data and work to meet sales targets, KPIs, and goals, analyzing trends and demographics to improve marketing and sales performance.
  4. Market Research and Analysis
    Conduct market research to identify trends, customer preferences, and the competitive landscape, informing marketing strategies and improving campaign effectiveness.
  5. Advertising Coordination
    Coordinate advertising efforts, including media buying and ad placement, leveraging benefits through ETC's Chamber memberships, sponsorships, and events.
  6. Marketing Campaign Evaluation
    Monitor and report on campaign effectiveness, providing insights and recommendations for improvement.
Criteria for Success
  1. Experience and Qualifications
    At least 5 years' experience in marketing sales and/or advertising roles, with a strong understanding of marketing principles and advertising strategies.
  2. Skills and Abilities
    Proficiency in marketing software and tools, such as Google Analytics and CRM systems, along with strong analytical and problem-solving skills.
  3. Current Requirements
    A current driver's license and a current, clear National Police Check, as well as a current Working With Children Check or QLD Blue Card.
Working with Us

We pride ourselves on offering a positive work culture and environment, providing a range of benefits, including competitive salaries, salary packaging, and flexible working arrangements. Join our team and be part of a diverse and inclusive workplace that values employee growth and development.